Scope of Work: KAB Designs was contracted via the NYC and LA based Urban Ad Serve agency to launch a new campaign with CHANEL through a series of profiles featuring accomplished Black and Latino men.
Communication: Developed messaging template and communication to maximize the reach of the project.
Planning & Logistics: Set up analytics and measuring tools; enabled social sharing to automatically announce on Twitter and Facebook; email list management; customized campaign archive and reports overview; co-branded this campaign with our digital property for maximum reach.
Design: Designed product promotion template and provided language and edited creative materials to be compliant with web and social media site standards.
Links:
Week 1. The Hushbox and BLEU DE CHANEL celebrate Laz Alonso – http://eepurl.com/by0gH
Week 2. Discover the new bestselling CHANEL Men’s Fragrance: BLEU DE CHANEL – http://eepurl.com/bM9hr
Week 3. The Hushbox and BLEU DE CHANEL celebrate Junot Diaz – http://eepurl.com/bSbMr
Week 4. The Hushbox and BLEU DE CHANEL celebrate Kehinde Wiley – http://eepurl.com/bS_wb
Week 5. The Hushbox and Bleu DE CHANEL celebrate Julian Castro – http://eepurl.com/bXw1r
Week 6. The Hushbox and BLEU DE CHANEL Celebrate Jeff Friday – http://eepurl.com/b0UyX
Week 7. The Hushbox and BLEU DE CHANEL celebrate Marcus Samuelsson – http://eepurl.com/b1ZMz
Week 8. Discover the new bestselling CHANEL Men’s Fragrance: BLEU DE CHANEL – http://eepurl.com/b4ltX
