Engaging Your Audience With Content That Matters

English infographics _ March 30

Scope of work: As the hired Creative Director/Consultant, my role with this campaign was to develop advocacy materials to promote World Immunization Week 2015 (WIW), for the World Health Organization. My aim from the start was to offer a vision beyond syringes and vaccine bottles.

I think sometimes the aforementioned visuals reach only a limited audience; one that is already engaged, whereas the greater need can be to engage those most uniformed or simply not engaged. From there, the professionals should create call to action initiatives to use the produced materials effectively on social media platforms as well as in traditional media outlets, to achieve maximum offline results.

Communication: Being based here in Geneva presented the opportunity to sit with the key players from the communications, graphic and technical departments, and discuss key communications objectives and to learn just how far we would be able to push and introduce new visual strategies to meet the technical communication objectives. The outcome from these invaluable meetings allowed us to develop messaging and visual communications to maximize the reach of the project.

Design: As part of the design process, I directed the production of new visuals for print and media; created eye catching, engaging visuals to display technical data and statistics; and designed the materials in 6 languages, (English, Arabic, Chinese, French, Russian and Spanish).

Campaign essentials in 6 languages:
HQ poster
HQ info graphic
HQ web banners
Partners web banners

Creative Director: Keith “Kebo” Brown
Art Director: Myish Endonila for KAB Designs

About WIW 2015. The World Immunization Week, which will be held from 24-30 April 2015, will signal a renewed global, regional, and national effort to accelerate action to increase awareness and demand for immunization by communities, and improve vaccination delivery services. This year’s campaign focuses on closing the immunization gap and reaching equity in immunization levels as outlined in the Global Vaccine Action Plan, which is a framework to prevent millions of deaths by 2020 through universal access to vaccines for people in all communities.

Read more about the goals of the campaign