Scope of Work: Develop a special initiative awareness web site and supporting materials. As part of a comprehensive advocacy and awareness package, we developed a video that highlighted the goals and objectives for hepatitis B in WHO’s Western Pacific Region.
Communication: Interviewed staff to identify key communications objectives; introduced new strategies with engaging visuals, translated technical concepts to communication messages for the web, and created journalistic style articles and slide shows; and introduced Facebook page concept for high impact and ease of use in maintaining.
Planning & Logistics: Developed multi-platform messaging and communication to maximize the reach of the project; copy writing, content development and approval of technical data, editing and production; managed web site development within existing content management system and database programming, and created automatic dashboard type summary for the web; and led and coordinated photo shoots, interviews and video.
Design: Assessed available materials; directed production of new visuals for print and media; created eye catching, engaging visuals to display technical data, maps and statistics; and designed advocacy materials for distribution in 37 countries.