WORLD IMMUNIZATION WEEK

Engaging Your Audience With Content That Matters

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Scope of work: Created a special initiative homepage and visuals that capture the Western Pacific Region’s unique interpretation of World Immunization Week.

Communication: Interviewed staff to identify key communications objectives; introduced new strategies with engaging visuals and translated technical concepts to communication messages for the web; and introduced Facebook page concept for high impact and ease of use in maintaining.

Planning & Logistic: Developed messaging and communication to maximize the reach of the project; copy writing, content development and approval of technical data, editing and production; and managed web site development within existing content management system.

Design: Assessed available materials; directed production of new visuals for print and media; created eye catching, engaging visuals to display technical data, maps and statistics; and designed advocacy materials for distribution in 37 countries.

Facebook. https://www.facebook.com/pages/WHO-Western-Pacific-Regions-Immunization-Week/317333678282116