Engaging Your Audience With Content That Matters

Scope of Work: This is a project that we were hired as the Creative Director’s for by the World Health Organization’s Western Pacific Region, representing 37 member countries. The scope of work included developing a special initiative awareness web site and supporting materials for World Hepatitis Day 2011. As part of a comprehensive advocacy and awareness package, we developed this awareness video that highlights Hepatitis B as a Silent Killer.


Part of the logistics involved in producing this video included sending the team of 2 cinematographers, 1 photographer and 1 assistant, traveling with the technical experts to Cagayen De Oro City, Northern Mindanao, Philippines, to film a visit by Dr Shin Young-soo, Regional Director, Western Pacific Region, World Health Organization.