WASHI: EMERGENCY RESPONSE

Engaging Your Audience With Content That Matters

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Brief: In 2012, one year after tropical Storm Washi devastated parts of Mindanao, I had an opportunity to produce an advocacy and awareness video for the World Food Programme (WFP) Philippines. In addition to directing the video, I also took photographs to be able to tell a visual story via social media channels.

The scope of my work included interviewing the staff to identify key communications objectives and developed multi-platform messaging and communications to maximize the reach of the project; copy writing, content development and approval of technical data, editing and production.

Feel free to enjoy the photos and the WFP Official Web version of the video.