Brief: We were approached by 12 year-old Karim Sommer for guidance in helping him come up with creative for his school project, a project built around the theme of “Water Crisis.” He was inspired by a United Nations presentation that he attended in September 2013, called Peace Child 2050. For his school project, he choose the theme, water is a basic human right for all, because he wanted to take action by informing his peers and parents. This was a passion project for his Unit of Inquiry and his overall advocacy for human and children rights.
Originally, the idea was to convey Karim’s theme by creating a video of him and his classmates carrying heavy buckets of water from Nyon to Geneva, but that seemed a bit of a logistical challenge, as the distance between Nyon and Geneva, Switzerland is quite considerable on foot. Additionally, given the time frame in which this project needed to be presented at school, it was far more feasible to help with the classroom presentation.
Scope of Work: Karim wrote all of the copy and collected all of the images, my team and I established a design direction, provided photo editing and delivered a slideshow. This may be the best slide show presented by a 6th grader in Switzerland. Extra special thanks goes to Todd Bennings, a Senior Art Director based in Seattle, Washington who delivered this project within a rather crazy deadline, especially given the time differences between the West Coast of the United States and Switzerland.
KABD took this project on as part of Hip for Humanity (HPH). HFH is a KABD program where we coordinate, match and manage a variety of creative individuals and teams with humanitarian agencies, NGO’s, IGO’s and educational institutions as volunteers, who have awareness and advocacy needs, but may not have adequate funding resources and access to all encompassing teams.
There is this perception that all the hip do is “be cool”, when in reality, it’s not the aim at all. We are individuals, opinion leaders, tastemakers, journalist, photographers, doctors, digital gurus, creative directors, art directors and early adopters that that make a living at being creative and that is expressed in how we live and how we work. We care for a variety of humanitarian causes and initiatives, unfortunately, we do not always get asked to work on such projects because agencies may not be aware there is an interest to, and in some cases, individuals may not understand how to get a foot in the door.
Given that KABD has done a significant amount of work in the humanitarian arena, we simply use our platform to connect the Hip to causes and initiatives for the good of Humanity.
Project Team: Keith “kebo” Brown, Project Manager Todd Bennings, Art Director
