Engaging Your Audience With Content That Matters

Scope of Work: Develop a special initiative awareness web site and supporting materials. As part of a comprehensive advocacy and awareness package, we developed a video that highlighted the goals and objectives for hepatitis B in WHO’s Western Pacific Region.

We interviewed staff to identify key communications objectives; introduced new strategies with engaging visuals, translated technical concepts to communication messages for the web and created slide shows. We also developed messaging and communication to maximize the reach of the project; copywriting, content development and approval of technical data, editing and production; and managed web site development within existing content management system.

Assessed available materials; directed production of new visuals for print and media; created eye catching, engaging visuals to display technical data, maps and statistics; and designed advocacy materials for distribution in 37 countries.