Engaging Your Audience With Content That Matters

Brief: Our mission here was to produce an advocacy and awareness video for the World Food Programme (WFP) Philippines, that highlights the Micronutrient Powder program: Innovating Against Hunger in the Philippines, and the complementary approaches used to fight hunger. This video focuses on the work in Philippines, in Zamboanga. The City of Zamboanga is a highly urbanized city located in Mindanao, Philippines. It has a population of more than 807,129 according to the 2010 census. Zamboanga is the 6th most populous and 3rd largest city by land area in the Philippines. It is the commercial and industrial center of the Zamboanga Peninsula.

Scope of Work: Communication: Interviewed staff to identify key communications objectives.
Planning & Logistics: Developed multi-platform messaging and communication to maximize the reach of the project; copy writing, content development and approval of technical data, editing and production.
Design: KAB Designs managed all logistics from storyboard development, direction and production to final product.

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