Engaging Your Audience With Content That Matters

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Brief: We were asked by the World Health Organization’s Public health, environmental and social determinants of health (PHE) department to create a back drop to go along with a 3d poster that had been created for the COP21 conference in Paris. The goal was to create something that did not distract from the focus, the 3d floor poster created by master artist and architect Kurt Wenner, but I wanted to introduce something interesting and engaging vs a non-engaging piece.

Scope of Work: Understanding the brief, we started with a photo that I had taken recently on a trip to Spain, which ironically had windmills, mountains and cityscapes, which seemed to sync well with the Sustainable Innovation Forum (SIF15) initiative. We went thru several modifications of the art work as we needed to have one side of the image to represent clean skies, and the other representing a more polluted sky. What appears in this portfolio is a range of options we made available for the client.

About SIF15 & COP21The Sustainable Innovation Forum (SIF15) is the largest business focused event held during the annual Conference of Parties (COP), taking place this year on 7- 8 December 2015 at COP21 at Stade de France in Paris.

Building on year-round work from Climate Action and the UN Environment Programme, the 2 day Forum will convene cross-sector participants from business, Government, finance, UN, NGO and civil society to create an unparalleled opportunity to bolster business innovation and bring scale to the emerging green economy.