Scope of Work: Developed an in depth issue for Catalyst’s magazines signature issue in conjunction with a branded event.
Communication: Developed overall communication objectives for the issue; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.
Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics.
Design: Coordinated all feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.
