DAY IN THE LIFE: AMB THOMAS

Engaging Your Audience With Content That Matters

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Scope of Work: Established a new editorial direction that highlights diplomats on the move. Featured, United States Ambassador to the Philippines, the Honorable Harry Thomas.

Communication: We developed “A Day in the Life” and the overall communication objectives issues; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.

Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics for cover story feature.

Design: Coordinated feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.