Engaging Your Audience With Content That Matters

people_day in the life-1

Scope of Work: Established a new editorial direction that highlights diplomats on the move.  Featured, Ambassador Mohsin Razi, Pakistani Ambassador to the Philippines.

Communication: We developed “Day in the Life” and the overall communication objectives issues; provided guidance for interviews and research and introduced new strategies for journalistic style articles using engaging visuals and messages.

Planning & Logistics: Developed messaging and communication to maximize the reach of the project; led and coordinated field visits, on-site photography and styling; and coordinated logistics for cover story feature.

Design: Coordinated feature articles designs and assessed available materials; directed production of new visuals and provided creative direction.