Overview Accelerate your career at RXO. RXO is a leading provider of transportation solutions. With cutting-edge technology at the center, we\'re revolutionizing the industry with our massive network and commitment to finding solutions for every challenge. We create more efficient ways for shippers and carriers to transport goods across North America. What you will do As the Senior Email Marketing & Automation Specialist, you will be responsible for designing, executing, and optimizing targeted campaigns using Salesforce Marketing Cloud. This role leverages Journey Builder, Email Studio, Automation Studio, and related tools to deliver personalized, data-driven communications that drive engagement, nurture leads, and support overall marketing goals. On our team, you\'ll have the support to excel at work, and the resources to build a career you can be proud of. What your day-to-day will look like Leads strategy and execution support for RXO\'s email marketing and marketing automation programs, ensuring alignment with broader business objectives Business Owner for Salesforce Marketing Cloud platform; works cross-functionally with stakeholders on all requirements and execution to support all functionality and program needs Manages and optimizes email marketing and automation channel activities to support stakeholder needs for all customer facing communications and campaigns Designs, builds, and launches automated email campaigns, journeys, and other automated workflows to nurture leads and engage customers Monitors key metrics, analyzes campaign performance, and identifies areas for improvement through A/B testing and other optimization techniques Supports website and CRM operations to ensure technical requirements and system integrations are leveraged to support all necessary marketing and customer communications functions and workflows Works closely with cross-functional teams, including sales, product, and sales ops to ensure accurate data handoff and smooth lead flow Provides User Experience/User Journey design for campaign planning across email, website, and conversion points What you\'ll need to excel At a minimum, you\'ll need: Bachelor\'s degree or equivalent related work or military experience 2 years of Salesforce Marketing Cloud Engagement 5 years of email marketing and marketing automation experience It\'d be great if you also have: Strong proficiency in email marketing best practices, data hygiene, workflow and automation design, audience segmentation, data analysis and reporting Strong working knowledge of WordPress, Salesforce Sales Cloud and Marketing Cloud Strong fluency in Windows applications and Microsoft Office programs such as MS Project, Word, Excel, and PowerPoint In this role In this role, you\'ll be supported by a passionate team motivated by fast-paced innovation and the desire to deliver for customers. We\'re a company where you can continually advance your career, no matter your background - the opportunities are endless and yours for the taking. If you\'re driven and looking for a place to grow, come join us. Next steps Does this sound like you? Check out what else RXO has to offer. Massive Benefits Competitive pay Health, dental and vision insurance 401(k) with company match Life insurance, disability Employee Assistance Program (EAP) Paid time off Tuition reimbursement program Our Culture We do great things when we are inclusive and work together. To perform with excellence, we learn from one another, value diverse perspectives, operate safely, and build strong relationships. We welcome everyone regardless of background, identity or ability. Equal Opportunity RXO is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test. The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification. Review RXO\'s candidate privacy statement here and RXO\'s Privacy Notice to California Job Applicants here. #J-18808-Ljbffr RXO
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