Job Description

Job Description

OVERVIEW

We are seeking a creative and strategic Social Media & Digital Marketing Manager to lead social-first marketing efforts across a dynamic portfolio of three real estate brands. This role will focus on building systems, empowering local team members, and executing engaging, localized content strategies that reflect each brand's identity.

The ideal candidate is warm, dynamic, highly collaborative, and brand-savvy, able to shift tone, visual style, and messaging with precision. They thrive in teaching moments, whether mentoring junior team members or sharing expertise across departments. A natural team collaborator, they excel at working thoughtfully with agents, staff, and fellow creatives, fostering an environment where empathy, creativity, and leadership bring talented individuals together to do inspired work.

They find energy in helping agents grow their business and take genuine satisfaction in elevating others' skills while contributing to collective creative excellence. This person is personable, approachable, interpersonally skilled, and emotionally intelligent, able to work effectively with varying personality types including agents, staff, and leadership.

This position plays a key role in the Tomlinson Creative Team. They are the social media expert, leading and staying current with industry knowledge. They are both thought leaders and skillful tactical executors.

BRANDS

• Coldwell Banker Tomlinson & Tomlinson Associates (Residential, Commercial, and Global Luxury)
• Tomlinson/Glacier/Big Sky Sotheby's International Realty offices
• Century 21 Waterfront and Century 21 Beutler & Associates (Fine Homes & Estates luxury brand)

OFFICE PRESENCE & COLLABORATION

This position requires intentional in-office presence 2-3 days per week at our offices located throughout North Idaho and the Spokane area. The successful candidate will split their time between productive remote work and collaborative on-site work, allowing for direct coordination with local teams, hands-on content creation, and face-to-face training sessions with agents and staff.

Overnight and day travel may be required approximately 6-8 times per year (WA/ID/MT), with more frequent travel expected during the first 12-18 months of employment. Additional travel may occasionally be necessary for team collaboration, training, or relevant industry and brand conferences.

KEY RESPONSIBILITIES

• Develop and manage monthly content strategies across three core brands, tailoring five distinct campaigns that reflect each brand's tone, values, and audience
• Collaborate with Agent Services Experts (ASEs) to implement localized content systems and develop their creative confidence and execution abilities
• Partner with the Tomlinson Creative Team to execute integrated campaigns utilizing professional video, AI, automation, and streamlined tools
• Capture, create, edit, and produce compelling photo and video content for social platforms using tools like CapCut, Captions, and Instagram editing tools
• Train and educate agents and staff through virtual sessions, tutorials, and in-person workshops on social media and design tools (especially Canva and video editing apps)
• Track, analyze, and report performance metrics, using insights to refine strategy and drive growth
• Stay current on emerging trends, tools, and algorithm updates across platforms, especially those impacting real estate and luxury marketing
• Provide expert guidance on social best practices, platform tactics, content trends, and audience engagement strategies
• Contribute to company-wide communications and assist with graphic design projects as needed

REQUIREMENTS

• Expert-level Canva knowledge including brand kit management, AI features (Magic Design, Background Remover, Text to Image), animation tools, and advanced template customization for cohesive visual storytelling across multiple brand identities
• Social media video editing experience using tools like CapCut and Instagram internal editing features, with ability to train others
• Mobile photography and basic photo editing skills; comfortable capturing engaging images and producing visual content in the field and editing through Lightroom Mobile or other apps
• Confident communicator and educator, capable of leading training initiatives with internal teams and agents
• Deep understanding of major social platforms (Meta/Facebook/Instagram, LinkedIn, YouTube, TikTok), digital strategy, and paid ad performance
• Experience crafting both "low-production" video and cohesive, high-level campaigns, with ability to work on high-production projects with the Tomlinson Creative Team

EDUCATION

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or related field preferred
• Digital Marketing or Social Media Marketing certifications are a plus
• Candidates with significant hands-on experience and demonstrated success in social media campaigns may be considered even without a formal degree

BONUS QUALIFICATIONS

• Business-level experience managing social media for real estate, luxury, or other premium brands
• Professional photography or video editing skills
• High-level design skills in Adobe Creative Suite
• Experience with AI generative platforms like Midjourney, Adobe Firefly or Canva AI
• Real Estate platforms: Delta Media Group, MoxiWorks

TOOLS & PLATFORMS YOU'LL USE

• Creative & Video: Canva, CapCut, Captions, Opus Clip
• Social Platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn
• Planning & Scheduling: Later/Sprout Social, Meta Business Suite
• Email & CRM: MailChimp, ActivePipe, MoxiEngage
• Web Development: Wordpress (with Beaver Builder)
• Real Estate Platforms: Delta Media Group, MoxiWorks
• Communication & Operations: Microsoft Teams, Outlook, Zoom, Monday.com
• AI Tools: ChatGPT, Adobe Firefly

COMPENSATION & BENEFITS

• $23-$25.50 per hour, depending on qualifications
• Comprehensive benefits available including health, dental, and vision insurance
• Paid time off and holiday pay

Application Requirements

To be considered for this position, please submit the following:

• Resume highlighting your relevant marketing and social media experience
• Cover Letter explaining why you're interested in this role specifically and how your skills align with our needs
• Portfolio showcasing examples of your social media work, including content you've created, campaigns you've managed, and measurable results you've achieved. This can be submitted as a PDF or a link to an online portfolio.

Applications without all three components may not be reviewed.

Tomlinson Family of Companies / Northwest Real Estate Brokers is an Equal Opportunity Employer. Reasonable accommodations will be provided to qualified applicants and employees with disabilities upon request.

Benefits are available to employees regularly scheduled to work 30 or more hours per week. This position does not include bonus or incentive compensation beyond the stated hourly wage.

This posting complies with Washington's Equal Pay and Opportunities Act and is open to qualified candidates in both Idaho and Washington.

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