Job Description
Veracity Insurance Solutions is on a mission to change the way people understand, compare, and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow, it’s critical that Veracity’s brands and products are present wherever prospects and customers are.
Reporting to the Director of Content, the Email & SMS Marketing Specialist (Remote/Hybrid) acts partly as a channel owner, partly as an email marketing consultant, and partly as a hands-on implementer of others’ plans and needs. You’ll be the driving force behind the planning, execution, and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products. You'll work closely with Product Marketing Managers, Copywriters, Designers, Editors, Brokers (and other team members, both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel, increase policy purchases, and nurture long-term customer relationships. With a strong understanding of email marketing, customer journey mapping, automation tools (like HubSpot), and compliance standards, buyer psychology, etc., you'll build campaigns that are not only compelling but also legally sound and performance-driven. This role requires a mix of strategic thinking and tactical execution. You’ll lead the development of drip campaigns, newsletters, and one-off sends, manage campaign calendars, conduct A/B testing, and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention, brand affinity, upsells, and overall customer experience. You’ll also play a key role in developing and documenting best practices, coordinating with cross-functional teams, and identifying opportunities to grow and engage segmented contact lists through personalized, compliant messaging.Powered by JazzHR
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