Job Description
Description:
Are you ready to take the next step in your category and insights career? ECOS is seeking a passionate, data-driven leader to serve as our Director of Category & Shopper Insights. In this pivotal role, you’ll transform syndicated data into compelling selling stories, uncover consumer and shopper trends to guide innovation, and oversee omnichannel shopper marketing efforts through a direct report. You’ll work cross-functionally with Marketing, Sales, Product Development, and Retail partners to uncover growth opportunities and position ECOS as the leader in clean, sustainable household products.
This is an ideal opportunity for a Senior Manager with a strong command of syndicated data and shopper insights who is ready to lead at the Director level with strategic ownership, cross-functional visibility, and team leadership responsibilities.
Key Responsibilities:
· Lead category management strategy across ECOS’ core and emerging product lines.
· Analyze syndicated and panel data (e.g., Nielsen, SPINS, Numerator) to identify trends, whitespace, and pricing/promo opportunities.
· Develop retailer-specific and cross-channel selling stories to support Sales and drive expanded distribution.
· Monitor competitive activity and market shifts; deliver quarterly trend presentations to cross-functional partners.
· Inform innovation pipeline based on consumer demand, category dynamics, and white space.
· Support Stage-Gate commercialization by delivering data-driven insights for go/no-go decisions and product positioning.
· Manage and mentor the Manager of Retail Media & Shopper Marketing to ensure effective execution of omni-channel campaigns.
· Collaborate with Sales to tailor shopper marketing programs that align with account strategies and seasonal windows.
· Partner with retailers and media collectives (e.g., Walmart Connect, AMC, Roundel) to maximize ROI on shopper investment.
Requirements:· 6+ years of experience in CPG category management, shopper insights, or retail marketing.
· Demonstrated expertise with syndicated data tools (NielsenIQ, IRI, SPINS, Numerator, etc.).
· Experience leading category growth strategies within natural, sustainable, or wellness-focused brands preferred.
· Strong storytelling skills with the ability to translate complex data into compelling narratives.
· Experience managing direct reports and leading cross-functional collaboration.
· Passion for sustainability, wellness, and values-led business.
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