Job Description

Job Description

All applicants should submit a current resume and a letter of interest to employment@exploreasheville.com.

Position Summary:

Uses a thorough understanding of design foundations, destination brand guidelines and organizational objectives to produce, steward and support visual and creative executions across Explore Asheville. Duties include graphic design; brand compliance review; upkeep of branded business collateral; organization, maintenance and delivery of creative files and assets; as well as trafficking of billing and invoicing related to creative projects for Explore Asheville and the Buncombe County Tourism Development Authority.

Essential Duties & Responsibilities:

• Work with Explore Asheville team members and the Director of Marketing to process and activate creative service projects delivering on-brand design executions that meet business and organizational objectives.
• Design project examples may include destination and/or community focused advertisements, event branding and marketing, business collateral, presentation materials and digital decks, infographics, direct mail materials, signage, animated and static social posts, social templates and collections, logos, maps, event signage, digital and e-mail marketing templates, as well as layouts for printed brochures, reports and sales/PR materials.
• Coordinate with local vendors, printers, tourism partners and creative collaborators to ensure on-time, on-budget and color-accurate deliverables that meet technical standards and align with the project vision.
• Work with team and external partners to ensure delivery and brand compliant execution of Explore Asheville/BCTDA creative assets across sponsored activations and events. 
• Provide graphic support for various presentations, including BCTDA meetings, as needed by the organization. Refresh and organize templates and supporting assets for ease of team use.
• Assist in the management, curation, organization and delivery of brand-owned digital assets. Maintain efficient working knowledge of supporting DAM software and usage rights. Use understanding of brand photo standards to support gallery creation and development, asset needs assessment, and procurement for creative efforts and team projects as assigned.
• Support content accuracy by tagging partners in published articles, checking links, and proactively updating/fixing broken links across Explore Asheville web properties.
• Monitor and help maintain integrity of Explore Asheville brand upheld by the official brand guidelines. Contribute with marketing teammates to guard the living brand through strategic, thoughtful, approved and documented design choices as the brand is interpreted across leisure, business and community facing environments.
• Provide brand training and an introduction to brand and creative approval processes for new employees to ensure proper activation across the organization.

Administrative Support

• Provide administrative support to the marketing team and assists in the execution of work to raise awareness and inspire travel to the Asheville area.
• Upload, tag, and organize photo and video assets in Explore Asheville’s digital platforms (e.g., Crowdriff, YouTube), ensuring proper metadata, usage rights, and accessibility compliance.
• Track, file, and maintain documentation for usage agreements and model releases to ensure brand-owned content complies with legal and licensing requirements.
• Monitor email bouncebacks and list performance from Explore Asheville’s monthly newsletter, coordinating with marketing teammates to maintain audience health and deliverability.
• Participate in department and all team meetings, planning meetings (i.e., strategic/department/program/work/objectives), and organizational initiatives to support efficiency, effectiveness, and innovation. Elevate/solve issues, support solutions, and support the maintenance of ongoing processes. 

Other Responsibilities:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. There may be times where this position is asked to help other team members with their work, completing tasks outside of this description. 

Qualifications:

• Bachelor’s degree from an accredited institution with a minimum of 4 years of experience in graphic design of print, digital, social media, office collateral and merchandise executions –OR- any combination of education, coursework, and/or technical training necessary to meet position requirements. 
• Bachelor’s degree in Graphic Design or Marketing preferred. 
• Strong portfolio of existing graphic design work demonstrating ability to execute on-brand creative. 
• Proficiency in Microsoft Office suite (Excel, Word, Powerpoint), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Asana (or other project management software). 
• Experience in Act-On, Hovercode, Adobe After Effects and Premiere Pro preferred. 
• Appreciation for Buncombe County’s tourism community.
• Must be able to use sound judgment and discretion.
• Well-organized, self-motivated, and comfortable in a fast-paced environment.
• Proficiency in Microsoft Office Suite.
• High attention to detail.

Physical Environment & Working Conditions:

The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work involves working alone on the computer, collaborating as part of a team, or working closely with others by computer or over the phone.
• Most work tasks are performed indoors.
• Must be able to sit or stand at a desk for up to 7.5 hours per day.
• Requires grasping, writing, being mobile, repetitive motions, listening and hearing ability and visual acuity.
• Attendance of outside work functions after hours is required.
• Position is expected to spend time in the community on a regular basis.

Travel:

Some local travel, generally within Buncombe County, is required, but not extensive. Must have a valid driver’s license, current automobile insurance and own or have access to an automobile when needed.

EEO Statement:

Explore Asheville provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Explore Asheville strives to be an inclusive and equitable organization. We are actively seeking a diverse pool of candidates from a variety of abilities, backgrounds, and cultures.

About Explore Asheville:

The Buncombe County Tourism Development Authority (BCTDA) oversees the work of the Explore Asheville Convention & Visitors Bureau, which develops and carries out advertising, marketing, public relations, and group sales plans to inspire leisure and business travelers to visit Asheville and Buncombe County. In 2021, the BCTDA adopted strategic imperatives that are informing and guiding the direction of Explore Asheville’s program of work and community investments going forward. These strategic imperatives include:

• Delivering balanced & sustainable growth
• Encouraging safe & responsible travel
• Engaging & inviting more diverse audiences
• Promoting & supporting Asheville’s creative Spirit

In addition, the Explore Asheville staff has adopted and embraced the following core values:

• Innovate & Evolve – We seek out new ideas and are open to change.
• Leadership & Collaboration – We focus on the truly important priorities to make the most positive impact.
• Equity & Empathy – We respect and embrace differences recognizing real progress requires inclusion.

What we offer:

Explore Asheville offers a competitive benefits package that includes a Paid Time Off program with 19 days to start, 11 annual paid office holidays, employer-provided medical, dental, vision, life, short-term disability and long-term disability insurance, plus 401k with a company match, and employee wellness benefits.

Starting salary: $51,000

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