Job Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives.   Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

The Creative Director, Art, collaborates with internal teams and clients to develop, strategize, and execute cutting-edge pharmaceutical marketing initiatives that drive brand success. This role requires a deep understanding of client challenges, industry trends, and regulatory requirements, ensuring creative solutions are both innovative and compliant. The Creative Director leads the strategic direction of campaigns, guiding the conceptualization and design processes, while also playing a key role in business development. By assembling and mentoring cross-functional teams, this individual ensures the delivery of compelling, results-oriented visual storytelling that engages target audiences across multiple platforms. Additionally, the Creative Director fosters strong client relationships, translating complex scientific information into creative concepts that resonate with healthcare professional and patient audiences.

Job Duties

Creative and Analytical Responsibilities

• Partner with internal core team members to develop and drive the strategic direction of client deliverables and new business initiatives
• Engage with client teams to understand their brand, key messages, and strategic objectives and to communicate a creative vision
• Understand therapeutic areas and target audiences of assigned products
• Translate complex scientific and medical information into compelling, results-driven creative concepts and campaigns that resonate with healthcare professional and patient audiences
• Conceptualize and brainstorm innovative brand experiences
• Ensure your own creative work, and that of the team, is on brief every time; be a strong “player-coach,” taking on some of the hands-on project work while managing the work of others on the creative team
• Leverage data insights and metrics to continually optimize creative work
• Contract with and provide creative direction and oversight to external partners and freelance Creative personnel as needed
• Collaborate with internal and external stakeholders to establish project scopes and budgets
• Ensure adherence of assigned project teams to project timelines, scopes, and budgets
• Review all materials associated with a project and provide feedback as needed regarding design, adherence to project specifications, audience appropriateness, and consistency with established creative strategy
• Provide project sign-off, ensuring adherence with creative direction and QA process
• Present work, provide design rationale, and participate collaboratively in creative reviews or meetings with internal teams
• Present creative ideas and deliverables to clients and relay feedback to teams, taking care to interpret and communicate feedback in a way that results in meaningful revisions as applicable
• Participate in new business pitches, representing the vision for creative
• Mentor and develop creative staff, providing guidance and fostering a culture of creativity and collaboration
• Recognize and identify staffing needs, develop strong relationships with freelancers and recruiters to manage both short- and long-term resourcing needs
• Keep current with news and trends in advertising, branding, design, media, and emerging technologies
• Ensure adherence to all internal and client processes
• Ensure creative materials adhere to pharmaceutical advertising regulatory guidelines, including FDA and OPDP requirements, and work closely with medical review teams

Leadership/Management Responsibilities

• Assist senior leadership with the design and implementation of corporate strategies
  and cross-selling initiatives
• Monitor and manage assigned creative activities to ensure timely delivery of products and services, on strategy and within budget
• Lead, develop, and provide project-specific oversight to assigned internal Creative team members
• Foster and develop collaboration among departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
• Ensure team compliance with product style guidelines, client contracts, timelines, and budgets

Key Competencies

• Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and growth assignments; delegate tasks to empower others; share ownership and visibility
• Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
• Ability to manage outcomes to win-win resolution
• Ability to identify key issues; creatively and strategically overcome challenges or obstacles
• Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful story; effective in a variety of settings and group sizes with clients, peers, junior team members, and management; confidently communicates creative principles and vision; commands attention and can manage group dynamics
• Ability to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as a leader in brainstorming sessions
• Demonstrated ability to manage key constituent relationships
• High level of integrity, confidentiality, and accountability
• Strong creative design, conceptual, and visual story-telling skills
• In-depth knowledge of Adobe Creative Cloud, other design software like Figma and Sketch, and Microsoft Office Suite
• Working knowledge of, or hands-on experience with, interactive programming
• Excellent analytical thinking, planning, prioritization, and execution skills
• Effective attention to detail and high degree of accuracy
• Strong time management and project management skills
• Excellent verbal and written communication skills
• Ability to work under tight deadlines and multitask
• Ability to work independently; self-motivated
• Ability and desire to participate and interact effectively on a team
• High energy level and team player

Qualifications

Requirements

• Bachelor’s degree
• Minimum of 10 years’ creative art/design experience with progressively increasing responsibilities at a pharmaceutical advertising agency
• Proven history of leading creative campaigns and activities as advertising agency of record

Preferred Skills/Experience

• Familiarity with video, motion graphics, and with marketing tactics across print and digital channels

Working Conditions

• Primarily remote position
• Occasional travel to attend live client or internal team meetings
• Ability to commit to extra and/or nontraditional hours as client needs require

Additional Information

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

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