ABM & Lead Management Supervisor Job at LanceSoft, Hoboken, NJ

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  • LanceSoft
  • Hoboken, NJ

Job Description

Job Description

This is a HYBRID role with expected onsite work Tue-Thur.

Role Overview
Lead the strategy, operating model, and performance governance for our Account-Based Marketing (ABM) and Lead Management across U.S. Food service operators. You will design the plays, handoffs, SLAs, and measurement that connect insight →samples →pilots →rollouts →retention. You'll partner closely with Sales, Culinary (chef team), Marketing, Data/Tech team (who execute tracking, integrations, and campaigns).


Key Responsibilities
1. Strategy & Planning
o Define ICP, account scoring& tiers (leveraging multiple 1st, 2nd and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR;Engage: Website/ APP/ SMS/ EDM;Convert: SR/ Sysco/US Foods/RD/Amazon/FSD).
o Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap.
2. Process & Orchestration
o Build playbooks for each segment: triggers, offers (samples/pilots), content by role (Culinary, Procurement, Ops, Owner/GM), and sales SLAs.
o Own lead routing & handoff design, event workflows and conversion feedback loop.
3. Measurement & Optimization
o Define KPI tree and dashboards (account engagement, conversion rate) and generate data-driven insights and iterations.
o Run monthly experiments (audience, offer, creative, cadence) and drive QBRs with clear insights and actions.
4. Cross-Functional Leadership
o Partner with Data/MarTech to implement tracking and ABM signals (e.G., 6sense) into CRM/CDP.
o Enable Sales with account insights and role-based assets;


Qualifications & Experience Requirements
• 5+ years in B2B growth/ABM/demand gen or marketing operations with proven strategy + program ownership (not just execution).
• Demonstrated success designing ABM plays and lead lifecycles that improved pilot/rollout rates and reduced cost-per-SAL.
• Familiar with ABM platforms (e.G. 6sense) and Marketing Automation Platforms (e.G.

Meet Your Recruiter

Ratika Kindalkar

Job Tags

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